All over the social Web these days, there’s a race to get as many friends, followers, readers, or subscribers as possible—most of them people you don’t know. As location-based social applications like Foursquare and Gowalla grow, they’re broadcasting your location to all those people, connecting you in one more way to a lot of people you’ve never heard of. As our “circle of friends” grows out of control, we wind up more public than we mean to be, sharing information with everyone just to be able to share it with our real friends.

New location app Rally is different, though. There’s ...

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